Islamabad: Rising tobacco and nicotine use among Pakistan’s youth, especially around educational institutions, emerged as the central concern at a national review session on tobacco control held by the Aurat Foundation in Islamabad.
Participants from Parliament, government departments, health organizations, and civil society warned that easy availability of cigarettes, vapes, nicotine pouches, and flavored tobacco near schools is creating a growing public health threat. The discussion also pointed to a noticeable increase in tobacco use among women, indicating a shifting trend.
The session called for stronger legislation, faster policy action, and strict enforcement to counter the rapid spread of emerging nicotine products. Speakers emphasized that existing laws remain poorly implemented due to procedural delays, weak monitoring, and limited coordination between federal and provincial bodies.
The need for clear parental awareness, community engagement, and better recognition of new nicotine products was highlighted as an essential part of early prevention. Officials noted that families and schools often remain unaware of modern products marketed to young people.
Technical briefings identified major enforcement gaps and policy loopholes that allow the tobacco industry to expand its reach. Participants noted that companies are increasingly using social media trends, entertainment content, and youth-focused marketing to promote vaping in urban areas.
Government representatives reaffirmed ongoing federal efforts to implement the Prohibition of Smoking and Protection of Non-Smokers Health Ordinance 2002 and to tighten regulations where required. Provincial representatives also announced plans to introduce new resolutions to strengthen tobacco control.
Education sector officials raised alarms over the rise of nicotine products around private institutions and called for tougher regulatory checks. Regulatory authorities stressed the need for a broader social movement to counter tobacco use nationwide.
Closing the event, the Aurat Foundation reiterated its commitment to evidence-based advocacy, cross-sector collaboration, and long-term public awareness initiatives aimed at building a healthier, tobacco-free society.LONDON: Pakistan showbiz diva and top model Hania Aamir received the ‘Star of Pakistan’ award at the UK Parliament’s Jubilee Room, presented by Afzal Khan MP and other dignitaries.
The event aimed to recognize and celebrate Aamir’s success as an international artist, her remarkable journey, stellar performances, and contributions to the entertainment industry.
Hosted by Labor MP Afzal, the ceremony was attended by Dr Sarah Naseem, wife of Pakistan’s High Commissioner to the UK, along with several prominent figures from the British Pakistani community and media.
Afzal praised Aamir, describing her as a major force in the arts and culture sector, deserving of appreciation for both, her talent and humility.
After receiving the award, Aamir expressed her gratitude, saying: “It’s an absolute honour to be here. We should continue making Pakistan proud and use our platforms to highlight our country positively. We must remain a strong and united community.”
When asked about her work in Bollywood and her collaboration with Diljit Dosanjh, Aamir remained tight-lipped about her current filming commitments in the UK.
However, she spoke about the wave of positivity sparked last year when Dosanjh invited her on stage during his London concert.
“That moment created a lot of positivity. Art is art, and whatever the differences — political or otherwise — should not come between humanity and the arts,” she said.
Maria Soraya introduced Aamir as an artist who has broken international boundaries and has been a positive force. She described Aamir as a cultural ambassador and youth icon, saying: “Hania Aamir has revolutionised acting and fashion. She deserves recognition for the way she carries herself.”
Aamir jokingly remarked that she had been spending so much time in the UK that she might consider relocating to London. However, she confirmed that she would soon return to Pakistan for Eid to celebrate with her family and friends.
Beyond acting, Aamir has made a name for herself in the fashion and brand collaboration industry. She is the most-followed Pakistani celebrity on Instagram and enjoys a significant Indian fanbase.
In October last year, she attended Dosanjh’s London concert, where he invited her on stage and serenaded her with his hit song Lover.
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