Islamabad: Rising tobacco and nicotine use among Pakistan’s youth, especially around educational institutions, emerged as the central concern at a national review session on tobacco control held by the Aurat Foundation in Islamabad.
Participants from Parliament, government departments, health organizations, and civil society warned that easy availability of cigarettes, vapes, nicotine pouches, and flavored tobacco near schools is creating a growing public health threat. The discussion also pointed to a noticeable increase in tobacco use among women, indicating a shifting trend.
The session called for stronger legislation, faster policy action, and strict enforcement to counter the rapid spread of emerging nicotine products. Speakers emphasized that existing laws remain poorly implemented due to procedural delays, weak monitoring, and limited coordination between federal and provincial bodies.
The need for clear parental awareness, community engagement, and better recognition of new nicotine products was highlighted as an essential part of early prevention. Officials noted that families and schools often remain unaware of modern products marketed to young people.
Technical briefings identified major enforcement gaps and policy loopholes that allow the tobacco industry to expand its reach. Participants noted that companies are increasingly using social media trends, entertainment content, and youth-focused marketing to promote vaping in urban areas.
Government representatives reaffirmed ongoing federal efforts to implement the Prohibition of Smoking and Protection of Non-Smokers Health Ordinance 2002 and to tighten regulations where required. Provincial representatives also announced plans to introduce new resolutions to strengthen tobacco control.
Education sector officials raised alarms over the rise of nicotine products around private institutions and called for tougher regulatory checks. Regulatory authorities stressed the need for a broader social movement to counter tobacco use nationwide.
Closing the event, the Aurat Foundation reiterated its commitment to evidence-based advocacy, cross-sector collaboration, and long-term public awareness initiatives aimed at building a healthier, tobacco-free society.Renowned Pakistani actress Hania Aamir has been officially appointed as the National Goodwill Ambassador for UN Women Pakistan, marking a significant step in promoting gender equality and women’s empowerment in the country. The announcement was made through UN Women Pakistan’s official statement, recognizing Hania’s growing influence among youth and her commitment to supporting social causes.
In her new role, Hania Aamir will use her platform to raise awareness about women’s rights, inspire actionable change, and amplify the voices of women and girls across Pakistan. UN Women highlighted that this collaboration aims to work toward a future where every woman and girl can live free from discrimination, violence, and inequality while realizing her full potential.
The organization emphasized that Hania’s appointment seeks to engage young people more actively in gender equality initiatives. Her involvement will also help expand the scope of programs focused on women’s economic empowerment, social inclusion, and the elimination of gender-based violence across Pakistan.
Hania Aamir’s immense popularity among the youth and her rising influence in the entertainment industry have made her one of Pakistan’s most prominent public figures. The announcement coincides with her growing international recognition, further solidifying her position as a cultural icon representing Pakistan on the global stage.
Recently, Hania made her debut in the Indian Punjabi film Sardaar Ji 3, which achieved cross-border success and strengthened her image as a bridge between Pakistani and Indian communities worldwide. Her exceptional rise in popularity also earned her the prestigious Global Star Award, reflecting her expanding international reach and positive impact.
With over 19 million Instagram followers, Hania Aamir now stands as Pakistan’s most-followed celebrity on social media. Her massive digital influence, combined with her new ambassadorial role, positions her as a powerful advocate for women’s empowerment and social transformation in Pakistan.
