LAHORE: (Ahsan Zafar)
Hyundai-nishat group has launched Pakistan’s first digital car showroom in Lahore emporium mall “the Oscar”. The concept of digital showroom is that the Digital Showroom combines instantaneous high definition visual feedback with up-to-date price confirmation throughout the product selection process, allowing customers to feel confident and assured in all aspects of their new purchase due to that the traditional showroom are fading away and digital showrooms are taking there place. Here, a consumer can select his car and then buy it after being completely satisfied.

The importance of Hyundai-Nishat Group joint venture, Hyundai is one of the biggest automakers in the world, which is experiencing rapid sales growth in the rest of the world and should, therefore, be able to do the same in Pakistan. the joint venture is launching four cars – 2 SUV’s, a pickup and a van.
Moving to the two models which were unveiled Santa Fe is an SUV with the following features and specifications:
- 4L petrol engine
- 6 speed automatic transmission with paddle shifters
- Length: 4,770mm
- Width: 1,890mm
- Height: 1,680-1,705mm
- Wheelbase: 2,765mm
Grand Starex was the other vehicle launched at the event. Its features and specifications are as follows:
- 4-door van
- Light-commercial vehicle
- 4L petrol engine
- 5-speed manual and automatic
- Length: 5,150mm
- Width: 1,920mm
- Height: 1,925mm
- Wheelbase: 3,200mm
There is a lot more to these cars than what can be covered here. You have to see them to believe them. Irrespective of whether you buy a Hyundai, you must visit this digital showroom. It is all worth the while.




