KARACHI: Dawood Global Foundation and Scentsation partnered to hold a LADIESFUND International Women’s Day with the theme “Feeling beautiful leads to mental health and joy… Let’s overcome fears and stress together.”
Dynamic women across the city were invited to experience pampering, exclusive tours, special discounts and surprise presents.
Leading make-up gurus Nighat Misbah and Angie Marshall spoke about how feeling beautiful can boost the energy and mental health.
Transgender lawyer Nisha Rao shared her experience with the gathering as to how make up and beauty have not only helped cover her tears but also given her strength to face an often harsh world.
The event encouraged the women to collaborate, network and buy local products to promote the economy and in particular women entrepreneur brands, to support one another during these COVID-19 times. “Every year we recognize and honour the best of talent among Pakistani women, and our known for LADIESFUND Women’s Awards for Pakistan, including this past year when we honoured female front-line workers who have risked their lives to save the lives of others during COVID-19,” stated LADIESFUND President Tara Uzra Dawood.
She said on this International Women’s Day, they wanted the focus to be on collaboration not competition, on self-care rather than spotlights, and pamper women – many of whom were suffering this past year from mental health issues due to lockdown – instead focusing on a few. “We are introducing a Scentsation women’s card to make our top products affordable for more women and to celebrate our women customers,” stated Scentsation CEO Mohsin Feroze.
The happy occasion featured many delighted, relaxed faces, and a joy rarely seen in these pandemic times.
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