Islamabad: Rising tobacco and nicotine use among Pakistan’s youth, especially around educational institutions, emerged as the central concern at a national review session on tobacco control held by the Aurat Foundation in Islamabad.
Participants from Parliament, government departments, health organizations, and civil society warned that easy availability of cigarettes, vapes, nicotine pouches, and flavored tobacco near schools is creating a growing public health threat. The discussion also pointed to a noticeable increase in tobacco use among women, indicating a shifting trend.
The session called for stronger legislation, faster policy action, and strict enforcement to counter the rapid spread of emerging nicotine products. Speakers emphasized that existing laws remain poorly implemented due to procedural delays, weak monitoring, and limited coordination between federal and provincial bodies.
The need for clear parental awareness, community engagement, and better recognition of new nicotine products was highlighted as an essential part of early prevention. Officials noted that families and schools often remain unaware of modern products marketed to young people.
Technical briefings identified major enforcement gaps and policy loopholes that allow the tobacco industry to expand its reach. Participants noted that companies are increasingly using social media trends, entertainment content, and youth-focused marketing to promote vaping in urban areas.
Government representatives reaffirmed ongoing federal efforts to implement the Prohibition of Smoking and Protection of Non-Smokers Health Ordinance 2002 and to tighten regulations where required. Provincial representatives also announced plans to introduce new resolutions to strengthen tobacco control.
Education sector officials raised alarms over the rise of nicotine products around private institutions and called for tougher regulatory checks. Regulatory authorities stressed the need for a broader social movement to counter tobacco use nationwide.
Closing the event, the Aurat Foundation reiterated its commitment to evidence-based advocacy, cross-sector collaboration, and long-term public awareness initiatives aimed at building a healthier, tobacco-free society.ISLAMABAD, January 12: South Korea has assured to continue its investment in Azad Kashmir, especially in the power sector.
The assurance was given by South Korean Ambassador to Pakistan Kwak Sung-Kyu, who called on Azad Jammu and Kashmir President Masood Khan here on Saturday.
The ambassador said the hydropower projects of Patrind and New Bong have already been completed by South Korea, and Gulpur hydropower project is under construction. He said another project at Athmuqam is in the planning phase.
Masood Khan invited South Korean entrepreneurs to diversify their investments in Azad Kashmir to other sectors, such as Information and Communication Technology and IT industry.
He also thanked South Korean Ambassador for his country’s contribution to the UN Military Observer Group in India and Pakistan, which monitors ceasefire along the Line of Control.
